Crisis Communications 101 : Everything you need to manage a major incident at your organization

Be crisis-ready in minutes — not hours.
This all-in-one digital bundle equips your organization with the tools, templates, and guidance needed to manage communications during emergencies, critical incidents, or high-stakes issues with clarity, speed, and credibility.

This is a zero-risk investment as we offer a 30 money-back guarantee - no questions asked.

What’s Inside

• Quick Start Guide
  A friendly overview of how to use each asset and activate your toolkit immediately.
• Crisis Communications 101 Training
  A ready-to-use training deck for your team covering principles, procedures, stakeholder engagement, and activation strategy.
• Contact Tracker Spreadsheet
  Keep key internal and external contacts organized with backup assignments and availability flags so you know immediately who to contact and how in a crisis.
• Crisis Communications Planner
  Editable template to map actions, timelines, stakeholders, messages, and lessons learned.
• Spokesperson Training
  A guide to best practices, common mistakes to avoid, and case studies to ground those principles in reality
• Trained Spokesperson Checklist
  Evaluate your media reps quickly and ensure they’re equipped to deliver under pressure.
• Statement Template + Filled Example
  Draft clear, consistent public statements with a plug-and-play format — plus a sample for a factory fire scenario.
  

Who It's For

This toolkit is ideal for:

• Communications and PR professionals
• HR, Legal, and Risk leaders
• Operations and Safety managers
• Agencies supporting corporate clients
• Small businesses needing crisis-ready resources

Why You’ll Love It

• Professionally written and field-tested
• Ready to use — no setup required
• Editable formats for full customization
• Stress-tested structure for real-life emergencies
• Saves hours of reactive scrambling during a crisis

File Formats

• PDF (presentation, checklist, guide)
• DOCX (templates, planner)
• XLSX (contact tracker)

Own the moment when it matters most.
Download the Crisis Communications 101 Toolkit and lead your organization with confidence when crisis hits.